Saint-Tropez property market update

In 2022, the Saint-Tropez property market experienced what can only be described as a post-COVID boom. While Saint-Tropez and the surrounding region has long been a magnet for wealthy international buyers, some investors had hesitated to buy over the past five to ten years. However, 2022 seemed to be the year everyone wanted to take the plunge and purchase. There was an influx of US-based clients buying high-end property in Saint-Tropez, as well as renewed interest from buyers from Monaco and across Europe.

There is currently a lack of stock in all areas of the Saint-Tropez property market. Villas in the €3-6 million bracket in central Saint-Tropez and around the Pampelonne beaches were most in demand in 2022. This trend will continue well into 2023 and beyond. Properties – including the most prestigious villas in the €15-25 million range – tend to attract international high-net-worth buyers rather than domestic investors.

In terms of the most competitive part of the market, well-appointed, key-in-hand villas in Saint-Tropez and around the Pampelonne beaches with luxury finishes in the €8-12 million range tend to be most in-demand.  Potential investors should therefore be aware that there will almost always be buyer competition for these properties.

Many villas and opportunities come onto the market over the winter months and for investors, it is the ideal time to start a property search. Sellers are more open to negotiations during the off-peak season and there can be slightly less competition during the winter. It can be intense in the summer, so getting ahead will always work in your favour.

Investments

There is still plenty of demand for rentals in the Saint Tropez area, even for top-of-the-market rentals. There are also tax advantages for buyers who wish to gear their investment towards renting. Villa rentals often start at around €20,000 per week in Saint-Tropez and can reach up to €150,000 per week for prime villas with sea views in Les Parcs de Saint-Tropez.